UC by SMAPPGEN is created with hotel and marketing sales enhancement in mind, letting you know who the sources are for your customers, which allows you to save money and focus your marketing plan on the right targets. UC lets you carry out and then chart surveys via both Android and iOS devices. Generated questionnaires can be either as comprehensive or brief as you like, and surveys can be used to track customer satisfaction as well as receiving testimonials that can then be shared across social media channels. After collecting data, customer surveys can be analysed and put into a database, set up as reports, and stored permanently for future use, with easy access and search functions saving time and wasted labor. The app comes in both Thai and English making for easy understanding and translation.